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Case study

Upselling IT services: how Phished helps ConXioN

Phished takes over ConXioN’s workload and helps to upsell their service offering, while the partner frees up time and focus to nourish customer relationships and prove their value. Here is how we do it.


Phished helps ConXioN

Upsell its services
Obtain cybersecurity insurance for its clients
Face competitors and win larger contracts
Prove ROI and increased awareness to clients
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Focus on what matters

A customer needs to be taken care of, but the service provider needs to be unburdened as well. “Where Security Awareness Training is concerned, the traditional ways of working often provide tools that reduce the customer’s workload, but then puts a lot of that burden on the MSP’s staff instead,” says Kevin Couvreur, Experience Centre Director at ConXioN. “While the end result isn’t even all that good.”

“With Phished, we were able to eliminate the repetitive hard work of creating and analysing phishing simulation campaigns,” he says. “That left us with a lot more time and energy to invest in our customer relationships. We were able to focus more on their specific needs and problems and offer innovative solutions. Because we no longer waste time preparing basic security awareness training such as simulations, we can go the extra mile and truly fulfil our role as trusted advisor.”

With hacks becoming a lot more prevalent and insurance brokers becoming a lot more demanding, Phished helps companies achieve compliancy so they can secure a safety net in the form of insurance. And those will become increasingly difficult to come by!

Better relationships lead to more sales

“Phished helps us put security awareness at the top of the agenda,” says Kevin Couvreur. “When customers feel their problems are receiving the attention they deserve, they are more likely to implement new services and tools. Kevin Couvreur can testify to that effect: “When our customers start using Phished, they immediately get an overview of the weak spots within their organisation. They can see whether there are problems with the general level of cybersecurity knowledge, or if they, for example, need better end-point protection or multi-factor authentication solutions. As security awareness grows in our customers’ boardrooms, it directly helps us upsell other security tools because they trust our advice and know we deliver solutions that work.”

Securing cybersecurity insurance

While the Phished platforms offers a lot in terms of immediate cybersecurity and security awareness in the workplace, it is important to take into consideration the role of the platform in obtaining cybersecurity insurances. Gartner calculates that by 2025, over 45% of all businesses worldwide will have suffered a cyberattack, causing the necessity of cybersecurity insurances to soar.

As security awareness training is an important compliancy fulfilment for businesses applying for cybersecurity insurances, Phished makes it as easy as possible to qualify for coverage. “Companies are expected to actively work to prevent cyberattacks,” explains Kevin Couvreur. “Training their employees on security awareness is an important part of that. With hacks becoming a lot more prevalent and insurance brokers becoming a lot more demanding, Phished helps companies achieve compliancy so they can secure a safety net in the form of an insurance. And those will become increasingly difficult to come by!”

Because we no longer waste time preparing basic security awareness training such as simulations, we can go the extra mile and truly fulfil our role as trusted advisor.

In conclusion

ConXion chose Phished as its dedicated security awareness training partner not only becasue of its ease of use and unburdening possibilities, but also because it gave them the opportunity to nurture their professional relationships.

The addition of Phished to their service offering helps them increase their sales, while simultaneously allowing them to implement a platform that is instrumental in their customers’ securing a coveted cybersecurity insurance.

Interested in which benefits Phished has to offer you? Do not hesitate to reach out to our Partnership Managers!