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25 October 2021 / HR

Phished breaks open the gates of the US and reinforces international ambitions

In 2021, Phished successfully made the transition from startup to ambitious scale-up. With the launch of a new office in New York, the company meets the global demand for intelligent cybersecurity solutions, continuing its strong roadmap for growth. Earlier this year, Phished, winner of the Data News and Computable startup of the year awards, already crossed the channel by opening a department in London.


At the right time at the right place

“The global pandemic has made it painfully clear that there is a great need for education regarding cyber threats,” says Arnout van de Meulebroucke, founder and CEO of Phished. “The online issues are the same around the world: hackers have searched for and found new ways of phishing people, while people are looking for solutions but often struggle to find one that suits them. With this push to the United States, we aim to be where hackers strike hardest. We already have a significant presence in the US, but we want to boost our efforts even further.”

Where competitors stop, that’s where the fun starts for us. Our product is of unrivalled quality, and the colleagues supporting us in this new adventure are of a high level – remarkable for a young company such as Phished. You could almost say we will commence with a head start on the competition.

Enlisting US experience

Phished is attracting experience for its launch in the United States. Filip Bormans will become responsible for both direct and indirect sales channels as ‘Sales Director US’. “With his extensive knowledge of the market, Filip will not only be able to launch us locally, but instantly place us right on the level of our main competitors as well.” said Van de Meulebroucke.

With a background including institutions like Banksys, Atos Worldline, Telindus, Xerox and Kyocera, Filip possesses outstanding credentials – experience he will employ to its full potential to turn Phished into an indispensable player in the American Market. “Phished is the first company where I ever applied myself,” says Bormans, “because I believe in the indisputable potential of this product. Not only is it a hot topic, people actually need it.”

“Furthermore, we have some strong aces up our sleeve. Consider for instance the strong safety considerations we bring with us from Europe. They are often more rigorous than the ones required by local governments, which can be a source of concern for many American companies. However, our strongest asset is the power of our AI, which adapts itself effortlessly to any recipient. This means that American users can also be confident in having the best framework for their cybersecurity awareness training.” says Bormans.

Meeting the competition

In the American market, Phished will come face to face with quite a number of local players. “No problem.” as Borman says with confidence. “Our product is on point. Where competitors stop, that’s where the fun starts for us. Our product is of unrivalled quality, and the colleagues supporting us in this new adventure are of a high level – remarkable for a young company such as Phished. You could almost say we will commence with a head start on the competition.”

“The leap to the overseas market was a logical next step,” says Van de Meulebroucke. “Our Phished platform has proven itself to be highly versatile and scalable. As a result, we look forward to this adventure with confidence: we have much to offer and should absolutely perform every bit as powerful as the local players over there.”